NEWS
Patrick Mahomes’ Announcement Made as Chiefs QB Transitions to a New Sport With $32 Billion Company
Patrick Mahomes’ Announcement Made as Chiefs QB Transitions to a New Sport With $32 Billion Company
Patrick Mahomes, the Kansas City Chiefs’ star quarterback, has signed a new deal with Adidas, and now he’s stepping into golf. Adidas, a $32 billion company, is backing him as he expands beyond football.
“The most marketable star in the league is signing a new deal with Adidas and expanding into golf. And one of the best partnerships in sports marketing, Adidas and [Patrick] Mahomes, continued this legendary run with eyes on the hottest sport right now: Golf,” Jordan Rodgers reported.
The news broke with Adidas confirming that Mahomes will “continue to serve as a global face of adidas.” Mahomes has been with Adidas since 2017, dropping his first signature shoe in 2021, followed by a second in 2024. The new deal lets Mahomes dive into Adidas Golf, though the full details are still under wraps.
On November 8, Adidas and Mahomes took to Instagram to celebrate an ongoing partnership tied to his alma mater, Texas Tech University. The post announced the “second edition of Team Mahomes,” a collection of NIL deals with student-athletes signed under this initiative.
The campaign showcases the deepening relationship between Mahomes, Adidas, and Texas Tech, highlighted by custom ‘gladiator’ branded uniforms for the Red Raiders football team and a ten-year sponsorship deal signed in 2024.
Beyond his signature shoes and apparel lines, Mahomes plays an integral role in empowering the next generation of athletes. His ongoing partnership facilitated Texas Tech’s landmark 10-year Adidas deal and the creation of Team Mahomes, something many brands struggle to execute well.
It secures elite student-athletes from various sports under Adidas’ umbrella, enhancing their exposure and earnings through NIL marketing.
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