Donna Kelce is a wealth of knowledge about football — but she knows there are a lot of novice fans in the space right now.
That’s why the mom to Kansas City Chiefs player Travis Kelce and Philadelphia Eagles player Jason Kelce is working with Barefoot Wine to introduce the “Bandwagon Box,” PEOPLE can exclusively announce. The box will be a safe place for people to enjoy football — and wine — at their own pace.
“Not everybody is an expert at NFL,” Donna tells PEOPLE. And, “you don’t have to be an expert to enjoy wines, so it kind of pairs.”
Of course, the league has found new fans ever since Donna’s son Travis started dating pop superstar Taylor Swift. So to launch the campaign, Barefoot has a major giveaway Swifties can get excited about.
Donna will share her love of football and wine with a fan and three friends in the Barefoot Bandwagon Box at Arrowhead Stadium in Kansas City at the Eagles vs. Chiefs game on Nov. 20. The game is the first rematch between her sons’ two teams since the 2023 Super Bowl.
Barefoot, which is the official wine sponsor of the NFL, will give out the tickets on social media.
Starting Thursday, Nov. 2, football fans can visit Barefoot’s Instagram and Facebook pages to leave a comment about why they want to win these special seats. The winners will also nab one on one time with Donna to chat about the sport and Barefoot’s winemaker Jen Wall to talk vino.
“It should be fun,” Donna tells PEOPLE.
Donna and Swift have taken in a number of Travis’ games together. Most recently, they reunited in a suite at the Chiefs and Denver Broncos game on Oct. 12. Swift was also seen chatting with Kelce patriarch Ed during that game.
Donna previously told PEOPLE that she wasn’t a Swiftie prior to her son’s romance. “My era was Earth, Wind and Fire, Chaka Khan, things like that. That’s more my music,” she said. “But obviously, talent is talent.”
