The’ve been everywhere his year — from QB-ing the Chiefs to a 7-2 record to joining the Chiefs’ very A-list cheering squad (hi, Taylor Swift) in the stands and at girls’ nights out — and now the reigning First Family of Football is here to get you in the holiday spirit with their own SKIMS campaign!
Patrick and Brittany Mahomes and their two children — son Patrick “Bronze” Lavon, who turns one later this month, and daughter Sterling Skye, 2½ — are the new faces of the annual holiday spot for Kim Kardashian’s clothing empire.
The family of four embody the campaign’s theme of “family togetherness and holiday fun,” as they pose alongside large red teddy bears and oversize presents in their cozy SKIMS fits from the label’s latest holiday drop.
“This is our first campaign as a family, and shooting for SKIMS all together was an awesome moment,” the Kansas City Chiefs quarterback and two-time NFL MVP, 28, said in a press release. “I’m all about comfort and these sets will be my go-to at home all season.”
The SKIMS’ Holiday family of the year model the brand’s signature looks from the Holiday Shop, including items from the Cozy, Unisex Fleece and Logo Plush Pointelle lines — all of which are among the 15 collections now available to shop on skims.com.
“We loved shooting for SKIMS as a family and had the best time on set,” Brittany, 28, shared of the campaign, photographed by Theo Wenner. “The matching sets and prints are so adorable and cozy. SKIMS will be a staple for our entire family for the holidays and beyond.”
“SKIMS continues to spotlight beautiful family dynamics to speak to the brand’s focus of creating products for the whole family. This holiday season, everybody in the family can celebrate in SKIMS,” the company shared of the newest brand spot.
The Mahomes’ moment follows SKIMS’ holiday campaign with Snoop Dogg and family in 2022,
The “Drop It Like It’s Hot” rapper, 52, and three generations of his family joined forces for the sweet campaign last year. Snoop Dogg and his wife Shantee Broadus posed alongside their three children — sons Cordell and Corde and daughter Cori, and her fiancé Wayne Deuce — and their grandchildren Lunda, Journey, Zion, Sky and Elleven.
